Snacking on the green lawn

 
Gastronomy Ruf Lanz communicates for Hiltl: "There's a vegetarian in every footballer." 
The good old bratwurst is part of the tradition of a football match. But eating habits are also subject to constant change. The country wants healthy food. In recent years, vegetarian restaurants have sprung up like mushrooms in Switzerland, and Hiltl in Zurich is the original. Delicious vegetarian specialties have been served here - in the most traditional vegetarian restaurant in Europe - since 1898. It is therefore a logical move that, thanks to Hiltl, there will also be a valid alternative to bratwurst, cervelat and the like during Euro 08.
In the special Hiltl European Championship tent on Zurich's Münsterplatz, a whole selection of fine vegetarian specialties will be served from June 6 to 29, 2008, along with live broadcasts of all matches on large plasma screens. A European Championship bar, a VIP lounge, live bands and parties with popular DJs will ensure a festive atmosphere.
The Ruf Lanz agency gladly accepted this opportunity and designed a campaign to publicize the European Championship tent with a wink: There is a vegetarian in every footballer or football fan. For the campaign, images of footballers sticking their heads in the grass for a variety of reasons were cheekily interpreted in the spirit of Hiltl. The print campaign with a total of six motifs will run from the beginning of May.
Andreas Panzeri