Madame and Maison Madame launch the "Meno Mission" initiative

Madame, the Looping Group’s media brand, is launching an initiative in collaboration with the new umbrella brand Maison Madame to advocate for better care for women going through menopause: the «Meno Mission.».

The creators of *Madame* believe that menopause needs to be discussed much more openly—a topic that is likely to resonate with most of the magazine’s readers (average age: 47). Above all, doctors should also engage more deeply with the topic of menopause, according to the «Meno Mission.».

Take Changes into Account

«Many women in their mid-40s are already experiencing physical and emotional changes that affect their well-being, but very few doctors attribute these changes to the onset of menopause and advise their patients accordingly. We want to change that,» says Bettina Billerbeck, CBO of Beautiful Minds Media, which publishes Madame. «We’re committed to helping women navigate this phase of life in a relaxed and well-supported way. To that end, we’re using our platform, Maison Madame, which inspires a healthy lifestyle with a lighthearted touch and high-quality aesthetics.» The «Meno Mission» kicks off with a major feature on menopause in the May issue of Madame, which will be published on April 13. At the same time, Maison Madame’s new newsletter, «Le Bulletin,» will launch, featuring contributions from renowned authors and experts on the topic of menopause.

«Women in midlife are of great value to the economy and society. For this to be the case, it is essential that these women are healthy, happy, and fit. Some companies are beginning to address this issue as part of their corporate health agenda; after all, the onset of menopause often coincides with a woman’s rise to leadership positions,» says Petra Winter, Editorial Director and partner at Madame.