In Flagranti campaigns for Vifor against forgetfulness
The Lysser-based agency In Flagranti has launched a campaign for the pharmaceutical company Vifor. The campaign promotes the drug Symfona, which is intended to help with memory loss.
The Lys-based agency In Flagranti has created a campaign for the pharmaceutical company Vifor. It advertises the drug Symfona, which is designed to help with memory impairment. According to a press release issued on Thursday, the communication is aimed at general practitioners and dementia specialists, as the drug is covered by health insurance. The advertising idea: Everyday situations of forgetfulness are transferred to the medical environment, for example asking when this medical conference is again. Such questions and heavily cropped portrait photos run through all the measures. Early last summer, In Flagranti won the budget for the repositioning of the drug Symfona. Last fall, folders, advertisements in trade journals and invitations to training courses were produced. In a second wave, the internet platform Mci-info.ch was launched, which is being publicized with advertisements and mailings.
Responsible at Vifor:
Martine Zimmermann (Junior Product Manager) Responsible at In Flagranti:
Dunja Anken, Michael Hählen (consulting), Lisi Iseli, Andrea Tschirren (graphics), Jon Andrea Florin (text/concept).
