Youstream and Vepo promise more fun while cleaning
The cleaning products manufacturer Vepo launches a moving image campaign for programmatic advertising channels. The commercials were implemented by Zurich-based film production company Youstream.
Under the claim "Vepo makes cleaning an experience," cleaning products manufacturer Vepo is launching its current advertising campaign, which will be broadcast on programmatic advertising channels from mid-April. Since Vepo is the official sponsor of the Vepo Dance Camps, which are held by MS Sports in over 40 locations in all language regions of Switzerland, it was an obvious choice to combine cleaning and dancing in the campaign.
"Youstream with Creative Director Rafael Gschwend quickly provided us with an initial concrete story that excited us right from the start," says Regula von Huben, Managing Director of Vepo, about the implementation. "It was important to us that we use the campaign to address a new, young target group and do so in different short messages."
"We already knew during story development that we wanted to get as much out of the shoot as possible despite a moderate budget, without sacrificing quality. A time-intensive preparation of all participants led to the fact that we could shoot very efficiently and exactly according to plan" says Adrian Sandmeier, founder and CEO of Youstream.
An intensive day of filming at the Bonstetten sports center resulted in a total of six programmatic ad spots, as well as a short and long form image film.
"Developing a story like this is a lot of fun, but challenging," says Rafael Gschwend of Youstream, who directed the project. For example, the Vepo slogan "We make cleaning an experience" had to be combined with the sponsorship commitment to MS Sports and developed into an entertaining story. "Especially when it comes to cleaning, it is also important that no dusty clichés are served. That's why the dance group was chosen to be very heterogeneous," continues Gschwend.
With this campaign, Vepo is targeting the whole family. Whether at home, where the dirty kitchen should quickly appear in high gloss again - or in the Vepo Dance Camps, where kids can benefit from the movement and fun package at a low camp fee.
Responsible at Vepo: Regula von Huben (client), Claudia Fellay (design), Chantal von Huben (marketing). Veresponsible at Youstream: Rafael Gschwend (script and direction), Reto Liesching (camera and editing), Billy Whitfield (2nd camera / lighting), Luca Fortuna (production management), Nadja Rosa (makeup & hair), Dejan Pantner (sound design).
