Glanzmann Schöne Design gives Naturaplan a new outfit
All-natural, all new: Following new advertising campaigns for the Naturafarm and Naturaline product lines, the organic label for food products at the major retailer Coop is now getting a new look.
All Natura, all new: following new advertising campaigns for the Naturafarm (see ) and Naturaline (see ) product lines, the organic food label has now been given a new look at the Coop supermarket chain. Glanzmann Schöne Design has given the Naturaplan packaging a completely new look. According to a press release from the agency specializing in visual communication, the new design is intended to be both stylish and trendy. The new Naturaplan logo is intended to be an unmistakable reference to modern and sustainably produced products, and the agency, which has offices in Basel and Lörrach in Germany, adds that Coop Naturaplan wants to move away from the farm idyll and towards modern lifestyle products. Nowadays, organic consumers have higher expectations of organic products, they want health, sustainability and enjoyment at the same time. The new Naturaplan packaging is designed to meet these demands.
Responsible at Coop:
Jürg Peritz (Head of Marketing/Procurement), Christian Waffenschmidt (Head of Competence Brands VIVA/Nutrition department),
Judith Imhof (Head of Packaging Design).
Responsible at Glanzmann Schöne Design: Markus Schöne, Cornelia Glanzmann.
