Daily press suffers from decline in advertising

 Sobering figures in the advertising business: In March 2008, advertising revenues in the Swiss press fell by 10.2 percent year-on-year to CHF 177.1 million. In the two previous months, the number of advertisements sold had still increased. According to Wemf on Monday, income from job advertisements (-11.5 percent) and advertising (-9.9 percent) both fell last month, with the daily press, which accounts for over half of the advertising pie, being particularly affected by the decline. In the same month last year, it was still able to sell 17.8 percent more ads. However, it should be noted that three fewer newspaper editions were published in March than in the previous year due to Easter.
In contrast, the number of advertisements sold in the Sunday newspapers developed extremely positively. The volume increased by 45.1 percent, which is due not least to the new Sunday newspaper "Sonntag" launched in September 2007. The increase is also due to the fact that there were five Sundays in March 2008 instead of four.
The trade press (+9.5%) and specialty press (+0.3%) also recorded positive developments. In contrast, the general press (-22.6%) and the regional weekly press (-23.1%) were down sharply. The financial and business press lost 9% of its volume.