Slight increase in advertising print in March
In March, advertising spending in Switzerland totaled 367.2 million francs. According to Media Focus, advertising volume increased by 1.1 percent compared to the previous year. The media research firm presented a new media classification system with its latest data release.
In March, advertising worth CHF 367.2 million was placed in Switzerland. Compared to the previous year, advertising pressure increased by 1.1%. The cumulative increase since the beginning of the year is 7.7%, according to Media Focus. With an increase of 44.3% (CHF 15.9 million) compared to the same period last year, there was once again a significant change in the "consumer electronics / photo / films" segment. The key market of "watches and jewelry" also performed well in March 2008: advertising pressure rose by 31.6% to CHF 5.04 million at the beginning of spring. The most significant positive trend was recorded in the watch advertising market with an increase of 72.6% (CHF 1.6 million). The financial sector also grew, namely by 4.8% (CHF 32.4 million).
In contrast, there was significantly less advertising in the "Energy" segment. A decrease of 31.2% (CHF 2.3 million) was recorded here. There was also a drop of 64.7% (also CHF 2.3 million) in the "Political campaigns" sector. The key market of "Clothing / Leisure / Sport" also lost ground, namely by 15.1% (CHF 18.4 million).
Media Focus has presented a new media classification system for the current data edition: All advertising media in the print media category are now categorized according to the typology of the Swiss press in the Media Focus media system. The media groups are now called "Daily, regional weekly and Sunday press", "Consumer, financial and business press", "Specialized press" and "Trade press". According to the company, the restructuring will improve the accuracy of classification and comparability with a valid market standard.
In contrast, there was significantly less advertising in the "Energy" segment. A decrease of 31.2% (CHF 2.3 million) was recorded here. There was also a drop of 64.7% (also CHF 2.3 million) in the "Political campaigns" sector. The key market of "Clothing / Leisure / Sport" also lost ground, namely by 15.1% (CHF 18.4 million).
Media Focus has presented a new media classification system for the current data edition: All advertising media in the print media category are now categorized according to the typology of the Swiss press in the Media Focus media system. The media groups are now called "Daily, regional weekly and Sunday press", "Consumer, financial and business press", "Specialized press" and "Trade press". According to the company, the restructuring will improve the accuracy of classification and comparability with a valid market standard.
