Easter pulls Publicitas Index downwards
In March, fewer ads were sold in the daily press due to the Easter holidays: The Publicitas Index fell by 1.3 points from February to 97.0 points. All ad categories were affected by the decline.
Fewer advertisements were sold by the daily press in March due to the Easter holiday: The Publicitas index fell by 1.3 points compared to February to 97.0 points. All advertising categories were affected by the decline. Both commercial advertisements and occasional and real estate advertisements fell considerably, Publicitas announced on Monday evening. The index is three issues down on the same month last year.
Even job advertisements suffered a considerable drop in March. The index of job advertisements fell from 199.5 to 197.4 points in March. The index for real estate advertisements fell from 87.6 to 83.8 points.
The month of April will benefit from the lack of expenditure in March. Last year, Easter fell in April. According to Publicitas, the next index will fully or at least partially compensate for the current downward trend.
Even job advertisements suffered a considerable drop in March. The index of job advertisements fell from 199.5 to 197.4 points in March. The index for real estate advertisements fell from 87.6 to 83.8 points.
The month of April will benefit from the lack of expenditure in March. Last year, Easter fell in April. According to Publicitas, the next index will fully or at least partially compensate for the current downward trend.
