Unikat and Abraxas digitize Switzerland
To raise awareness of the «Abraxas Academy» among government agencies, Unikat has launched a campaign featuring surprising visuals.
The most important customers of the IT service provider Abraxas Informatik include municipalities, cities, cantons and federal offices. This is precisely the target group for its new "Abraxas Academy" offering, which is designed to impart practical knowledge to municipal presidents, managers or IT specialists in the administration.
What sounds dry as a bone can, with the right staging, be communicated quite humorously. The Unikat agency relies on a central idea that catches the eye: place-name signs on which typical Swiss community names are digitally altered. For this, eight key visuals were developed in a first flight, which can be played on various channels. These include social media, trade ads, online banners, and materials for POS and trade shows.
Responsible for Abraxas Informatics: Markus Kaufmann (Head of Communications & Marketing), Sabine Thüler (Sen. Marketing Manager & Business Partner), Andrea Hefti (Business Partner Communications & Marketing). Responsible for Unique communication agency: Daniel Meier, Patrick Lienert (creation), Simone Jung (consulting).
