Feldschlösschen in pink
Beverages | Feldschlösschen is surprising the domestic beer market with an innovation. Feldschlösschen Fresca, available with yuzu-lemon or grapefruit-cranberry fruit juice, aims to refresh young people and those who are young at heart who aren't big fans of the taste of hops and malt.
Beverages I Feldschlösschen surprises the domestic beer market with an innovation. Feldschlösschen Fresca with yuzu-lemon or grapefruit-cranberry fruit juice aims to refresh young and young-at-heart people who are less fond of the taste of hops and malt. With its tangy, fruity but not sweet taste, Feldschlösschen Fresca is positioned as an outdoor thirst quencher that can be enjoyed straight from the can on balmy summer days with friends. The mandate for online communication was won by the Zurich crossover agency Angelink. As a first communication measure, Angelink has already set up a trendy Flash microsite at Feldschloesschen.ch. It will serve as a hub for further promotional activities. Feldschlösschen and Angelink do not yet want to reveal what these will be.
