Rembrand creates gastro branding for Swiss youth hostels
The Rembrand agency from Eastern Switzerland has developed an umbrella brand for the Swiss Youth Hostels' new gastronomy offering, which is aimed at both a national and an international audience.
As part of the restructuring of the Swiss Youth Hostels' catering services, the Rembrand agency was commissioned to create an umbrella brand for the restaurants, canteens, cafeterias, bars and dining rooms that "works everywhere, is internationally understandable and unites the various services under one attractive name". The result is the "Yoummi" brand.
Balanced and sustainable menus
The cornerstones of Yoummi are reflected in "balanced three-course menus that are also sustainable, varied and attractively priced", according to a press release. New menus have been created for the seasonal and regional offering, with a greater focus on vegetarian and vegan dishes.
Rembrand created the entire corporate design for Yoummi - from naming and claim to logo, imagery and a colour concept that harmonizes with the different surfaces of the various locations. Rembrand is also responsible for the implementation of all communication media and measures. The new gastronomy offer of the Swiss Youth Hostels was played with a 4-language opening campaign via social media and accompanied by OOH measures.
ClientSwiss Youth Hostels, André Eisele (Director Marketing and Communication). Responsible at Rembrand: Georg Wirth (project management), Mirjam Egger (AD), Alisa Kuratli (graphics), Eduard Buchmüller (interactive media production), Krizia Frei (graphics).
