Is TV still attractive?

Broadcasters are failing to meet their ratings forecasts, and ad-block ratings and net reach are declining. At the same time, the price-performance ratio is improving. Advertisers are getting less and less value for their money. Is TV still attractive?

Monica Jäggi (Konnex) and Roland Ehrler (SWA) - April 5, 2022

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Is TV still attractive?

Broadcasters are failing to meet their ratings forecasts, and ad-block ratings and net reach are declining. At the same time, the price-performance ratio is improving. Advertisers are getting less and less value for their money. Is TV still attractive?

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