Beer dispute over expensive advertising posters in Basel
A very serious dispute has broken out in Basel over the fees for billboards during Euro 08. The city doesn’t just want to spend money during the major event—it also wants to make money from advertising posters. The fact that it is being asked to pay three times the usual maximum fee is upsetting the local microbrewery «Unser Bier.».
A bitter dispute has broken out in Basel over the charges for posters during Euro 08. The city not only wants to spend money during the major event, it also wants to earn money from advertising posters. The fact that local companies also have to pay three times the usual maximum fee annoys the independent Basel microbrewery "Unser Bier", which would have a city façade at its disposal. The brewery would like to advertise on the old Volksbank building, which is now used by various companies under the name "Unternehmen Mitte". As a kind of privilege among friends, "Unser Bier" would be allowed to display a 60 m2 poster during the European Championships.
The necessary general use permit was also granted. But instead of the usual fee of CHF 1.10 to 3.30 per square meter for large posters, the canton is charging CHF 9.90/m2 - three times as much, as brewery boss Istvan Akos outraged in a communiqué on Thursday.
Tariff applies to all The lavish tariff is not a beer idea, as the Basel Euro project manager Christoph Bosshardt assures SDA: The cantonal government had issued a special Euro ordinance with this maximum rate. The "center" is extremely central, and it is not about own advertising, but about third-party commercial advertising. The rate applies to "Unser Bier" in the same way as it does to Carlsberg, for example.
Bosshardt argues, shaking his head, that the canton only pays for the Euro and the private sector collects the money. Akos, on the other hand, feels at a disadvantage compared to global corporations. They probably want to prevent his locally patriotic poster. He is now looking for sponsors who want to see his defiant local slogan in the middle above the fan mile: "Beer from here instead of beer from there."
This is what the poster should look like:
The necessary general use permit was also granted. But instead of the usual fee of CHF 1.10 to 3.30 per square meter for large posters, the canton is charging CHF 9.90/m2 - three times as much, as brewery boss Istvan Akos outraged in a communiqué on Thursday.
Tariff applies to all The lavish tariff is not a beer idea, as the Basel Euro project manager Christoph Bosshardt assures SDA: The cantonal government had issued a special Euro ordinance with this maximum rate. The "center" is extremely central, and it is not about own advertising, but about third-party commercial advertising. The rate applies to "Unser Bier" in the same way as it does to Carlsberg, for example.
Bosshardt argues, shaking his head, that the canton only pays for the Euro and the private sector collects the money. Akos, on the other hand, feels at a disadvantage compared to global corporations. They probably want to prevent his locally patriotic poster. He is now looking for sponsors who want to see his defiant local slogan in the middle above the fan mile: "Beer from here instead of beer from there."
This is what the poster should look like:
