Bold and Enertea by Rivella provide "Mucho Energito
Enertea is the latest addition to the Rivella product family. With a powerful launch campaign, the Bold agency wants to show how energetic the new drink is.
Enertea by Rivella contains a lot of caffeine from South American guayusa, mate and cascara, various Swiss Alpine herbs and little sugar. With the launch campaign "Mucho Energito," Bold wants to give the activating drink as much attention as possible.
A strong presence will ensure that the energetic product is not overlooked at the POS. Consumers have the opportunity to try the drink at numerous samplings.
The content concept accompanies the product launch on social media through several phases, from awareness and knowledge transfer to building brand loyalty.
The digital campaigning for the launch also includes several stages and uses videos, bumpers and ads to convey entertaining information about the main ingredients and mode of action of Enertea by Rivella.
Responsible at Rivella: Nicolas Hugentobler (Business Development and Overall Project Management), Rahel Burri, Nikolas Petschen (Marketing). Agency & Production: Bold.
