Mainland delivers sustainable content for Sanitas Troesch anniversary
To mark its 111th anniversary, Sanitas Troesch has invested in engaging content. The company magazine «Bad. Küche. Leben.» was completely revamped by Festland and is being published as an anniversary edition focusing on trends and visions for the future.
Sanitas Troesch is celebrating its 111th anniversary this year. Together with the agency Festland, the Sanitas Troesch also supported in brand strategy and brand presencethe decision was made to focus on high-quality content. The result is a magazine that presents the world of Sanitas Troesch in a contemporary way.
Relaunch with redesign
For the anniversary edition, the magazine "Bad. Kitchen. Leben." was completely redesigned by Festland, both visually and in terms of content. The challenge was that the publication should appeal to and entertain both private individuals and professionals. "Our readership includes sanitary planners and plumbers as well as investors and architects and, of course, our customers and employees," explains Marco Serratore, Head of Marketing & Communication at Sanitas Troesch.
The main content is various trend stories on the future of bathrooms and kitchens. Iria Degen and Stephan Hürlemann talk about Swiss design between tradition and innovation. Simone Achermann and Stephan Sigrist from the think tank W.I.R.E. get to the bottom of developments that will shape our lives and homes of tomorrow. And Johan Olzon-Åkerström, co-founder of the Soeder design collective, talks about the essence of sustainability.
Other illustrious voices include Marianne Kohler Nizamuddin, author of the interior blog "Sweet Home", Urs Heller, Editor-in-Chief of GaultMillau Switzerland, and Reto Largo, Managing Director of the Nest innovation center in conversation with Patrick Maier, CEO of Sanitas Troesch and Saint-Gobain Switzerland.
