Anniversary edition of ConferenceArena to be postponed until 2023
Due to anticipated scheduling constraints in the MICE industry, ConferenceArena is postponing its anniversary edition, scheduled for May 19, 2022, by nearly a year to April 20, 2023.
The goal of the Swiss trade fair for business events, the ConferenceArena, is to be a pioneer in terms of trends and news. Now, those responsible for the trade fair say that, with a heavy heart, they have decided to postpone the anniversary edition by one year. The new date for the 10th ConferenceArena is Thursday, April 20, 2023.
MICE industry expects big schedule and workload
On the one hand, the World Economic Forum will take place in Davos from May 22 to 26, 2022. A large part of the MICE and event industry is involved there. On the other hand, a large number of postponed events would take place in the already event-intensive months of May and June. Those responsible for the ConferenceArena would like the relocation to help the industry cope with this extra workload as best as possible. At the same time, they are pleased that the industry can now finally act and implement again.
Planning for the ConferenceArena 2023 is already underway
"Of course, we very much regret the postponement. At the same time, we are already working towards presenting a fireworks display of innovative news and groundbreaking ideas to participants and exhibitors at the 10th ConferenceArena 2023," explains Bianca Markwalder, Managing Director of ConferenceArena LLC. "It's important to us that the industry can strengthen itself in the market after hopefully surviving the pandemic and contribute to an unforgettable trade show in one year."
The postponement also met with a lot of understanding from the show's partners, he said. "Things are finally looking up in the industry and we have received a lot of positive feedback. This backing is the foundation of ConferenceArena as the most important industry platform. It gives us the certainty that we have made the right decision," Markwalder continued.
Expansion of the existing trade fair format
According to the organizers, the one-year break will be used to expand the existing trade show format. Ideas will be examined and conceptualized in the coming months. "The ConferenceArena has always developed further in recent years. It is our concern to continue this success story. To ensure that we succeed, we need to find new approaches and adapt Switzerland's most important industry get-together to the trends within the industry," concludes Markwalder.
More information on the expanded concept of the 10th ConferenceArena 2023 is to follow.
