D&AD turns Amnesty campaign into a case study
The success of the Amnesty International campaign shows no signs of slowing down. After the posters created by the Zurich-based advertising agency Walker were showered with awards, the campaign—titled «Not Here, But Now»—has now also been honored by the British D&AD.
The success of the Amnesty International campaign shows no sign of abating. After the posters by Zurich advertising agency Walker were showered with prizes (see ) and can now also be seen in Denmark and elsewhere, the advertising campaign entitled "Not here, but now" has now been honored by the British D&AD. Under the heading "Creativity Works", the British study traces the history of innovative campaigns and examines their success in the market. According to D&AD, this makes the work of Swiss Advertiser of the Year Pius Walker one of the most creatively successful brand campaigns of the year, alongside the campaigns for Dove "Evolution", Sony "Balls" and Ikea. The case study will be published in book form and can be viewed on the .
