Guy Ritchie directed new Nike commercial
Nike is pulling out all the stops in a new commercial: Directed by the renowned British director Guy Ritchie, the two-minute spot features some of the world's best soccer players.
Nike makes a big splash in a new commercial: Directed by English star director Guy Ritchie, the two-minute ad features some of the world's best footballers such as Cristiano Ronaldo, Cesc Fabregas, Ronaldinho, Wayne Rooney, Ruud van Nistelrooy, Zlatan Ibrahimovic, Marco Materazzi, Rafael Marquez and coaching legend Arsene Wenger.
The message conveyed by the clip, launched in time for Euro 08: "Reach your next level". The story is told from the first-person perspective of a young footballer. The viewer experiences how the footballer goes through all the highs and lows of a footballer's life.
The commercial will celebrate its European premiere on April 29 and will be shown on TV and in selected cinemas in Switzerland from April 29. In addition to the TV commercial, from April 28th on
some of the top stars from the commercial will be seen as testimonials.
The "Evolution" commercial was produced by Nike and the 72andSunny agency. It was directed by Guy Ritchie. The music comes from Eagles of Death Metal. The commercial will be shown in 120, 90, 60 and 30-second versions on TV and online at www.nikefootball.com.
The message conveyed by the clip, launched in time for Euro 08: "Reach your next level". The story is told from the first-person perspective of a young footballer. The viewer experiences how the footballer goes through all the highs and lows of a footballer's life.
The commercial will celebrate its European premiere on April 29 and will be shown on TV and in selected cinemas in Switzerland from April 29. In addition to the TV commercial, from April 28th on
some of the top stars from the commercial will be seen as testimonials.
The "Evolution" commercial was produced by Nike and the 72andSunny agency. It was directed by Guy Ritchie. The music comes from Eagles of Death Metal. The commercial will be shown in 120, 90, 60 and 30-second versions on TV and online at www.nikefootball.com.
