Seven works shortlisted for the Crossmedia Award
The Crossmedia Awards jury has nominated a shortlist of seven works from the entries submitted. From these, the gold, silver and bronze winners will be chosen. The award ceremony will take place at the Mediarena on May 7, 2008.
The Crossmedia Award jury has nominated seven shortlisted entries from 37 submissions. The award, which has counted towards the agency ranking since this year, honors demonstrably innovative and successful cross-media campaigns. The gold, silver and bronze winners will be announced and celebrated at the Goldbach Mediarena 2008 on May 7 at the World Trade Center in Zurich-Oerlikon. The entries were judged by an independent jury of experts headed by Geri Aebi (Wirz Werbung). The jury agreed that the quality of the work submitted for the fourth Crossmedia Award has continued to improve. The works were judged on the criteria of intelligent linking, degree of innovation, creative implementation, track record and overall impression.
The nominees are:
Henkel Switzerland: "Persil Dream Wedding", OMD Switzerland
Federation of Migros Cooperatives: "M'08 Fan Championship", Publicis
Die Mobiliar: "Shit Happens", Wirz advertising
Schweizer Illustrierte Style: "Personal Paparazzi - The stuff of stardom", Jung von Matt/Limmat
Swiss Federal Railways SBB: "Discover Switzerland", Jung von Matt/Limmat
Sunrise: "Free Internet", Advico Young & Rubicam
Swisscom: "Online Karaoke", Contexta
The nominees are:
Henkel Switzerland: "Persil Dream Wedding", OMD Switzerland
Federation of Migros Cooperatives: "M'08 Fan Championship", Publicis
Die Mobiliar: "Shit Happens", Wirz advertising
Schweizer Illustrierte Style: "Personal Paparazzi - The stuff of stardom", Jung von Matt/Limmat
Swiss Federal Railways SBB: "Discover Switzerland", Jung von Matt/Limmat
Sunrise: "Free Internet", Advico Young & Rubicam
Swisscom: "Online Karaoke", Contexta
