Publicis Zurich creates campaign for the new NZZ magazine
Launched in February, NZZ Magazin is the new digital home of magazine content from the NZZ. The launch campaign "Verstehen bewegt" (Understanding Moves) focuses on the reading experience.
The launch campaign developed by Stadelhoferstrasse and Falkenstrasse in close co-creation uses strong images and pairs them with equally strong messages. The campaign tagline "Verstehen bewegt" (Understanding moves) further reinforces this.
Johannes Berchtold, Head Customer Marketing & Branding at NZZ, explains: "The content of the NZZ Magazine appeal to our senses in a variety of ways. The campaign picks up on this reading experience. With Publicis, we have a partner at our side who not only understands the product, but also our audience.
The launch was also a special project for Publicis, because it marked the cooperation with the NZZ could be resumed after a break of several years, as Creative Director David Lübke explains. "It was fun to be able to step into the ring again for the NZZ. Especially in the hyper-trendy, fast-paced news environment, it's exciting to be able to promote a counterweight with a focus on moving stories."
The campaign will be seen on social media, in print and numerous display measures.
Responsible at NZZ: Ilona Gähwiler (Senior Marketing Manager), Nora Brunhart (Senior Marketing Manager), Nina Hildebrand (Copywriter/Concept Designer), Kerstin Heidrich (Art Director), Olivia Blum (Senior Graphic Designer). Responsible at Publicis: David Lübke (Creative Director), Sandy Pfuhl, Cosima Pereira Köster (Senior Art Director), Gvozden Milosevic (Graphic Learner), Sandro Looser (Client Service Director), Dragana Knezevic (Account Director), Matthias Koller (Overall Responsibility). Production: Prodigious.
