Purpose in Business: Dept invites to "Dept Talk
The agency Dept, in collaboration with Digital-Shift, is hosting an in-person event on Thursday focused on purpose in business.
Together with VisualContext's Digital Shift Talks, Dept organizes the "Dept Talks" series to get to the bottom of the issues and trends that are changing technology, society and culture.
Whereas in the past the "mission statement" and the "vision" were at the center of business strategy and corporate communication, today the "purpose" - the "meaning and purpose", or the "how" - determines the discourse, writes the agency in a statement. As a counter-trend to shareholder value maximization, business models that are focused on purpose are at the center of this change.
These topics and the tension between purpose and profit, sustainability and growth, will be discussed in the "Dept Talks". Guests Melissa Buch from Brandbuch, Gerhard Andrey from Liip, Dept Partner Michael Volkart and Svetlana Baurens, Founder and CEO of Galileo, will try to get to the bottom of the question of how much hype and how much transformation potential there is in "Purpose.
The event is in English and will take place on Thursday from 7:00 to 8:30 p.m. at the Dept office at Badenerstrasse 415 in Zurich. For more information and to register, visit the Dept website.
