Radio 2 - who cares!
Branding: The legal battle over the name and tagline «Radio 1 – for adults only» continues. Although Schawinski is taking a relaxed approach to a lawsuit filed by the German station RadioEins, helpful people behind the scenes are still searching for solutions in case the worst should happen.
Branding The legal wrangling over the name and claim "Radio 1 - for adults only" continues. Founder Roger Schawinski states in a statement on the claim: "It is not a creative term that can be protected, but a frequently used expression in everyday life. For all these reasons, Radio 1 is calmly awaiting a lawsuit from the German RadioEins. "Nevertheless, helpful minds behind the scenes continue to look for solutions for the worst-case scenario. As a compromise and at the same time a way of rejuvenating the audience, circles from the media scene have put forward the proposal "Radio 21 - only for people of legal age".
Fundamentalists in the Radio 1 editorial team, however, which is predominantly made up of former pirates, prefer "Radio 68 - What else?". However, to avoid having to reckon with objections - this time from the George Clooney camp - Roger Schawinski could also offer a compromise of his own invention. His new radio station could be branded "Radio 2 - who cares?" at the second attempt. (pan)
