TV without brakes
GEMI The Goldbach Index—which tracks and indexes the growth in advertising volume across various electronic media relative to the overall market, as compiled by Media Focus—showed a marked increase of 5 index points to 423 in March.
GEMI The Goldbach Index (GEMI), the indexed development of the advertising pressure of various electronic media compared to the overall market, which is compiled by Media Focus, shows a significant increase of 5 index points to 423 (418) in March. Internet confirms the growth with an increase of 2 index points to 259 (257) and finally holds out the prospect of steady growth again. Radio is unable to meet expectations and leaves question marks with a drop of 10 points to 243 (253). Teletext, on the other hand, shone with an increase of 2 index points to 127 (125). In comparison to the increase in the index for electronic media of 5 index points, the total for all media shows no growth.
The index initiated by Goldbach Media for advertising pressure in the overall market and the electronic media is based 100 percent on the Media Focus data collected and published monthly.
