Eighties hairstyles from band salad for the launch of Flashback FM
The Flashback radio station also aims to evoke flashbacks visually: At the heart of the launch campaign for CH Media’s newest radio station are cassette-themed faces, framed by iconic hairstyles made of cassette tape and flashy accessories from past decades.
For the launch campaign of the national CH Media Entertainment radio station Flashback FM, two particularly iconic mementos of the past decades were combined in one visual: the unforgettably iconic hairstyles and the sound carrier of the eighties par excellence: the music cassette.
The tape clutter that made the kids of the 80s & 90s despair was neatly draped around the cassettes and enriched with brightly colored accessories like headbands, foam headphones and glitter stars. The result: four unique subjects that unite the past decades and the product DNA 'music' in a unique and creative way. The campaign claim "Rewind for real" underlines the brand promise.
Denise Hildbrand, Head of Marketing & PR CH Media Entertainment, on the new campaign: "With creativity and attention to detail, the whole team has created a campaign that not only sums up the essence of the brand, but is also hard to beat in its uniqueness."
The launch campaign, which starts today, includes radio, TV and cinema spots, out-of-home and below-the-line measures, display ads, social paid and print ads.
Flashback FM new with moderated program
After the launch in February, since the beginning of March, in addition to the finest 80s music and the greatest hits of all time, various radio voices can now also be heard. The voices already known from the radio universe of CH Media Eliane Stocker, Roman Unternährer, Nicole Marcuard, Oliver Wagner, Thomas Zesiger, Peter Stutz and Nicola Bomio accompany and entertain the listeners through the week. In addition, since the beginning of March, the station can also be found and heard via the website flashbackfm.ch and its own Flashback FM app.
Responsible at CH Media: Denise Hildbrand (Marketing & PR Manager), Jasmine Wasmer (Marketing & Brand Manager), David Häusermann (Graphics), Daniel Künzli (Post Production).
External partners: Oliver Fennel (art director), Johannes Eisenhut (text), Oliver Nanzig (photography), Alex Herzog (film), Werner Baumgartner (styling), Alois Jauch (assistant).
