20 Minuten delights young people with a lifestyle guide
The free newspaper 20 Minuten is launching "20's Best", a lifestyle guide for the young and consumer-minded target group. The pocket-sized magazine will be distributed in a print run of 350,000 copies in and around Zurich from Monday.
The free newspaper 20 Minuten is launching "20's Best", a lifestyle guide for the young and affluent target group. The pocket-sized booklet will be distributed from Monday with a print run of 350,000 copies in the city and agglomeration of Zurich via newspapers, dispensers, stores and restaurants. The guide contains discount and savings offers from various brands. The 20-minute promotion partners benefit from a cross-media promotion package: the distribution of 20's Best is supported by a networked campaign across print, online, radio and transportation media. The guide can also be browsed and downloaded online.
