Fifa's choice of sponsors criticized - too unhealthy
The main sponsors of the World Cup include Coca Cola, McDonald's and Budweiser. This has led to criticism from various health organizations: The football association had failed to promote a healthy lifestyle.
Criticism has come from the international cancer research organization WCRF, for example. If FIFA were to set a good example and announce that in future it would not accept sponsors who promote unhealthy products, this could give a strong boost to human health, Teresa Nightingale, CEO of the organization, told the BBC. She also receives support from the Association of Dietitians. Football reaches precisely the target group that is otherwise difficult to reach with health messages, she told Pressetext. Little is likely to change for the 2014 World Cup in Brazil, however, as the contracts of the three sponsors criticized will last until then.
