SF violates sponsorship regulations during Alinghi coverage
Now the Federal Office of Communications (Bakom) has ruled that Swiss television station SF violated sponsorship regulations in its coverage of the America's Cup sailing regatta. The SRG must now turn over the revenue generated to the federal treasury. The amount has not been disclosed.
Swiss Television SF has violated sponsorship regulations in its coverage of the America's Cup sailing regatta. This is according to a ruling by the Federal Office of Communications (OFCOM) published by the "NZZ am Sonntag". According to the ruling published on the Internet, SRG must pay the income generated to the federal treasury. The amount remains undisclosed. Specifically, OFCOM criticized the fact that the sponsorship logos on SF referred to the big bank's financial involvement in Alinghi and the America's Cup as well as to the UBS sponsorship of the special broadcasts. However, according to the RTVA, SF was only allowed to declare that the bank supported the special programs. SF had made promotional statements about the sponsor. The appeal period runs until May 24.
SF has already been reprimanded by the Independent Complaints Authority for Radio and Television (UBI) for its coverage of the America's Cup. The television station had engaged in surreptitious advertising, as the Alinghi logo was emblazoned on the presenter's microphone. The UBI criticized the presenter's credibility and wanted to prevent a precedent being set.
