"Outdoor Trophy": Boost develops collection campaign for Coop and Rewind
Coop offers collectible stamps for hiking poles, rucksacks and multifunctional tools - the campaign was developed by the Boost agency.
The Outdoor Trophy starts on March 8: Whether lonely forests, calm waters or steep mountains: It's time to recharge your batteries outdoors in nature or simply switch off from everyday stress and let your soul dangle - and that works best with high-quality equipment. All the better if you also receive collector's stamps and can save money on hiking poles, backpacks, multifunctional tools or tents.
The Boost Group from Steinhausen (Zug), a full-service provider for effective customer loyalty programs and shopper marketing, is responsible for campaign development and implementation.
From March 8 to August 7, 2022, there will be one collector's stamp for every CHF 10 worth of purchases in Coop supermarkets as well as on Coop Bau+Hobby, Coop City and Coop Restaurant. Alternatively, interested parties can also download the Coop app and take part in the "Outdoor Trophy" collection fun online, in which case there will also be a token available on coop.ch Collecting stamps. Once 18 stamps have been collected, the Trophy prize is guaranteed. And it's worth it!
Focus on sustainability
The 15-piece outdoor equipment of the Rewind brand is designed to make the hearts of nature lovers beat faster. The entire Rewind range - from the multifunctional tool to the self-inflating sleeping mat, to the inflatable boat - was designed by a team of designers based on nature and invites you to recharge your batteries outside and experience your surroundings with all your senses. All products are climate neutral* and marked with the Climate Partner label including ID tracking. The packaging boxes were made from FSC-certified paper - so plastic was avoided as far as possible. Rewind also focuses on the use of sustainable materials in product development. For example, the hiking backpack and the day backpack are made of recycled PET.
