Weber Harbeke bathes again with Grand Casino Baden in happiness

Zurich agency Weber Harbeke is launching a follow-up campaign for the Grand Casino Baden. Whereas the ad, which has been running since 2006, showed winners bathing in happiness and caused outrage among some because of the revealing images, the sequel combines typical images of the casino world with winning poses from the world of sports. Just in time for the European Championship, the first four subjects of a total of eight are based on soccer, or goal celebrations.

For example, a man slides across the roulette table on his knees, another man tears his shirt over his head, a woman makes the victory sign, or a group throws themselves at each other in victory frenzy. According to Susann Knöpfel, Head of Marketing at Grand Casino Baden, the campaign thus focuses on the moment of happiness experienced when winning.

Weber Harbeke has been working for Grand Casino Baden since 2003. The images for the new campaign are once again by Hanspeter Schneider. The new campaign will be launched on May 6, 2008 with posters and advertisements in the Zurich and Aargau regions.

Responsible at Grand Casino Baden: Detlef Brose (CEO), Susann Knöpfel (Head of Marketing). Responsible at Weber Harbeke, Zurich: Thomas Harbeke, Max Weber (CD), Michael Kälin, Sibill Zellweger (graphics), Christian Sidow (text), Dominik Abt (consulting). Photos: Hanspeter Schneider. Post-Production: Stephanie Wencek, Düsseldorf; RTK, Kloten.