Publicis wins the Crossmedia Award with "M08
The «M08» campaign for Migros was selected as the winner of the Crossmedia Award from among 37 submitted cross-media entries. Silver went to Advico Young & Rubicam for its much-discussed «Free Internet» campaign for Sunrise, and bronze went to Jung von Matt/Limmat for «Discover Switzerland» for SBB.
The "M08" campaign for Migros was voted first place in the Crossmedia Award out of 37 cross-media works submitted. The advertising agency Publicis received the "golden compass" on Wednesday at the Goldbach Mediarena. Silver went to Advico Young & Rubicam with the hotly debated "Free Internet" campaign for Sunrise, bronze to Jung von Matt/Limmat with "Discover Switzerland" for SBB. Intelligent linkage, degree of innovation, creative implementation, track record and overall impression were the criteria the jury used to evaluate the works. The "M08" campaign by Publicis convinced the jury the most. Geri Aebi, chairman of the jury: "This sensational new and cross-media ambush marketing benchmark has clearly made it." The Crossmedia Award is endowed with 10`000 Swiss francs. The check was ceremoniously presented to Marion Marxer and Jean Etienne Aebi of Publicis by Viola Tami.
The marketer Goldbach Media launched the Crossmedia Award in 2005. The aim is to promote networked thinking and action in communications. The Crossmedia Award now counts for the creative ranking of Werbewoche.
Winners:
Gold: "M08" by Publicis for Migros
Silver: "Free Internet" by Advico Young & Rubicam for Sunrise
Bronze: "Discover Switzerland" by Jung von Matt/Limmat for SBB
The 2008 shortlist in alphabetical order:
FreeInternet Sunrise, Advico Young & Rubicam
Migros - M08, Publicis
Mobiliar - MobiJeunes, Wirz Werbung AG
Persil Dream Wedding, OMD Switzerland AG
SBB Passenger Traffic, Jung von Matt/Limmat AG
Swiss Illustrated Style, Jung von Matt/Limmat AG
Swisscom Online Karaoke, Contexta AG
The jury of the Crossmedia Award 2008:
Geri Aebi, Wirz Werbung AG (Presidium)
Claudio Dionisio, Neuronics AG
Regula Fecker, Rod Kommunikation AG
Markus Gut and Philipp Skrabal respectively, Y&R Group Switzerland
Dr. Beat Lauber, NZZ Group
Georg Redlhammer, Volvo Automobile (Switzerland) AG
Urs Renner, Optimedia AG
Jürg Siegrist, SWA-ASA
Walter Tagliaferri, Euro RSCG Zurich
Dr. Dominique von Matt, Jung von Matt/Limmat AG
Franziska von Weissenfluh, Berner Zeitung AG
The marketer Goldbach Media launched the Crossmedia Award in 2005. The aim is to promote networked thinking and action in communications. The Crossmedia Award now counts for the creative ranking of Werbewoche.
Winners:
Gold: "M08" by Publicis for Migros
Silver: "Free Internet" by Advico Young & Rubicam for Sunrise
Bronze: "Discover Switzerland" by Jung von Matt/Limmat for SBB
The 2008 shortlist in alphabetical order:
FreeInternet Sunrise, Advico Young & Rubicam
Migros - M08, Publicis
Mobiliar - MobiJeunes, Wirz Werbung AG
Persil Dream Wedding, OMD Switzerland AG
SBB Passenger Traffic, Jung von Matt/Limmat AG
Swiss Illustrated Style, Jung von Matt/Limmat AG
Swisscom Online Karaoke, Contexta AG
The jury of the Crossmedia Award 2008:
Geri Aebi, Wirz Werbung AG (Presidium)
Claudio Dionisio, Neuronics AG
Regula Fecker, Rod Kommunikation AG
Markus Gut and Philipp Skrabal respectively, Y&R Group Switzerland
Dr. Beat Lauber, NZZ Group
Georg Redlhammer, Volvo Automobile (Switzerland) AG
Urs Renner, Optimedia AG
Jürg Siegrist, SWA-ASA
Walter Tagliaferri, Euro RSCG Zurich
Dr. Dominique von Matt, Jung von Matt/Limmat AG
Franziska von Weissenfluh, Berner Zeitung AG
