Last but not least: Lidl shows a lack of accuracy when displaying posters
Lidl is opening a new store in Altendorf this week. As usual, the discount retailer wanted to draw attention to the opening with posters in the neighboring villages. But is Altendorf next to Pfäffikon SZ or near Pfäffikon ZH?
Large posters in Pfäffikon ZH are currently advertising the new Lidl store in Altendorf SZ. One or two passers-by may have wondered about this. Why drive to Altendorf, 30 kilometers away, when there is a Lidl store in nearby Wetzikon? The explanation is obvious: the posters should actually be in Pfäffikon SZ. It remains unclear who is responsible for the faux pas. Lidl does not want to disclose which advertising agency and poster company are working for the German discounter. It merely told the Tagesanzeiger that it works with Swiss companies. It can happen. But it is certainly embarrassing.
(Image: Nathalie Guinand, source: Tagesanzeiger.ch)
