The added value lies in the detail

 
Fachzeitungen Finanz und Wirtschaft looks through to the detail: Wirz stages this core competence. 
 
To understand the complex interrelationships between economic mechanisms and financial markets, you need to know the details. Finanz und Wirtschaft, Switzerland's leading investor newspaper, "knows them all. At Wirz Werbung, this requirement was taken literally and implemented in a provocatively surprising way: representing finance, investments, real estate, art and antiques or other areas that Finanz und Wirtschaft writes about, the creative team from Uetlibergstrasse neatly dismantled everyday objects into their individual parts.
And not in the way we are familiar with from technical exploded views, but photographically. The team of CD Matthias Freuler and AD Kim Sokola have created fascinatingly irritating images that you will enjoy looking at for longer and, above all, in greater detail. In the spirit of: To understand the whole, you have to know the details. The photographs were taken by Roger Schneider. The model was built by Gruber Forster. The pictures have been edited by Andreas Roovers.
The elaborate advertisements have been running since mid-April in various business publications, in the Tages-Anzeiger and also in the Sunday press.
The newspaper Finanz und Wirtschaft from Tamedia offers decision-making aids for private and institutional investors. Twice a week - on Wednesday and Saturday - the newspaper reports on stock market developments and comments on events and trends. In order to meet the growing demand for information, the publishing house has its own editorial offices in Berne, London, Paris and New York in addition to the largest specialist editorial office at its headquarters in Zurich. Long-standing, well-known correspondents all over the world complement the in-house editorial work of Finanz und Wirtschaft. It is the only financial newspaper in German-speaking Switzerland and is represented in 64 countries worldwide. The circulation is 34,803 according to Wemf 2007.
Andreas Panzeri