Drop8 and Oddity.swiss implement programmatic B2B campaign for Groupe E
Drop8, in collaboration with the new Western Swiss agency Oddity.swiss, implemented a B2B campaign for Groupe E. The campaign was designed to digitally position Groupe E among companies and government agencies in Western Switzerland with offerings in the areas of energy solutions, smart solutions, and electrical infrastructure.
As a provider of holistic energy solutions, Groupe E appeals to organizations that need reliable, cost-effective and environmentally friendly energy solutions. The campaign was fully programmatic. In order to ensure precise targeting, various targeting solutions were used, which at the same time avoided the use of cookie-based data.
Among other things, contextual targeting, environment targeting on specific websites, and geo and language targeting were used. Animated display and video ads as well as native ads were used as advertising media. The animated display ads were produced by Drop8, while the video was entirely realized by Oddity.swiss.
Through the first digital campaign with Oddity.swiss and Drop8, Groupe E has already been able to generate valuable leads. Further targeted communication measures are planned.
Patrik Brändle, Drop8, says: "We are pleased to be able to use synergies with our partner Oddity.swiss and to implement campaigns that help companies to establish sustainable and environmentally friendly energy solutions together with Groupe E. "
Gérald Le Meur, Oddity.swiss, says: "Drop8 is an important strategic partner with whom we can offer our clients a unique digital proposition. Drop8's expertise and their technical solutions in the field of Programmatic Advertising contribute to our ability to implement digital campaigns at the highest level. For Groupe E, this has enabled us to win new leads and customers."
Drop8 is a communication partner for advertisers in the digital world. The startup is independent of technology and places advertising messages across all channels.
