Advico Y&R shows where to find the latest dirt fashion

 
Advico Young & Rubicam staged the opening campaign for the new Work Wear Center in Wallisellen. Targeted measures were used to raise awareness of the new work wear store among the target group. For example, with stickers and POS posters that talk about the latest "dirty fashion" or the "120-150-120" measurements. Or building slats marked with "Work Wear Center". A construction worker mannequin with the sign "Opening" is also waving at the roadside near the new store. A radio commercial is also playing. In it, a woman can be heard whistling at a construction worker because he is wearing a new fiber coat from the Work Wear Center. The campaign has been on the air since the end of April. In the new Work Wear Center, workers can find the entire range of robust workwear from Helly Hansen and Rukka.

Responsible at the Work Wear Center:
Peter Wider (owner). Responsible at AYR: Markus Gut (CCO), Isabelle Hauser (AD) and Andi Portmann (Text).