Finn Stein joins the management board of Signifikant
As the startup Signifikant continues to grow, Finn Stein is joining the executive team. Stein will serve as Chief Data & Analytics Officer and, in this role, will be responsible for analytics and product development.
Finn Stein will join CEO Esther Cahn and CTO Peter Roth on the executive board of the marketing technology startup. Signifikant currently employs 16 people and supports major advertisers from industries such as retail, telecommunications, banking and e-commerce in optimizing their online and offline campaigns.
"Finn Stein has been instrumental methodologically and professionally over the past few years in helping us provide our clients with even more comprehensive and readily available information on the impact of their campaigns" said Esther Cahn, Founder and CEO of Signifikant. "I am very pleased that he will now be even more influential in shaping Signifikant's further development in this new role."
"For the continuous development of our solution, we have a strong team of data scientists and media professionals and an ongoing close cooperation with leading research institutions. I am therefore very pleased to be officially responsible for this area in the future," adds Finn Stein, who previously worked for companies such as Dentsu and BMW.
Significantly, campaigns must increasingly have a direct impact on other customer-related processes such as CRM or sales. Companies can only tell whether they are on the right track here if they measure in an integrated way. "The demand in Switzerland and Germany is particularly high in this area, which is why we have now positioned ourselves even better internally for this," says Cahn, explaining the expansion step.
