JWT+H+F compares Coca-Cola with soccer

 On Thursday, May 8, 2008, Coca-Cola celebrates its 122nd birthday. To mark the occasion, the Zurich agency JWT+H+F developed a two-page advertisement. As Euro 08 is about to start and Coca-Cola is a sponsor of this event, it made sense to look back at the history of football and Coca-Cola. The similarities were emphasized: the agency's press release states that there are almost 14 years between the invention of football and that of Coca-Cola, and that both have moved and changed the world. In addition, both have been partners for decades. So for once, comparative advertising is allowed.
Responsible at Coca-Cola:
Alessandra Nicoletti (Senior Brand Manager Sparkling Beverages), Barbara Hagmann (Brand Manager). Responsible at JWT+H+F: Mike Krüll (CD/Text), Paolo Tonti (AD), Sebastian Day (Graphics), Vanessa Lehmann-Spalleck, Franco Elsener (Consulting).