Walker arms Cupid for Swissfriends.ch
Since the beginning of the week, Niki de Saint Phalle's angel sculpture in Zurich's main train station has had competition. A gigantic Cupid has made itself at home in the large hall.
Since the beginning of the week, Niki de Saint Phalle's angel sculpture in Zurich's main train station has had competition. A gigantic Cupid has made himself comfortable in the large hall. Covering an area of over 300 square meters, the bringer of love hovers opposite the meeting place in front of a romantic evening sky. Instead of the classic bow and arrow, however, the angel holds a fully automatic machine gun in his hands. The love messenger has had to upgrade since he has been on the road for the dating agency Swissfriends.ch. According to a press release from its advertising agency, the website is the largest Swiss dating site with just under 100,000 members and is thus not entirely uninvolved in the love luck of the Swiss.
For the artwork of the giant poster, the Walker advertising agency collaborated with the artist group Psyop in Los Angeles. The American 3D specialists produced, among other things, the multiple award-winning Coca-Cola film "Happyness Factory.
Responsible at Swissfriends.ch:
Yvan Vuignier (Head of Marketing), Robert Palm (CEO). Responsible at Walker Advertising Agency: Massimo van der Plas (Art Direction), Joep de Kort (Text), Marianne Friedli (Design), Pius Walker (CD). Artwork: Kylie Matulick, Todd Mueller (Psyop), Beni Kägi, Pablo Kirschke (Frame eleven).
