"Let's find out": New claim and campaign from Thjnk
In collaboration with the creative agency Thjnk Zurich, the Tages-Anzeiger created a new tagline that embodies journalistic curiosity: «Let’s find out.» The «we» here also refers to the readership, which is actively involved in the discussion.
Every journalistic investigation begins with a question, an observation, a piece of information that won't let you go. Every reporter knows the feeling: "Now I want to know. This curiosity is also the motto of the new claim of the Tages-AnzeigerLet's find out." The "we" in this context is double - on the one hand it means the journalists, but on the other hand it also means the readers.
Priska Amstutz, Co-Editor-in-Chief Tages-Anzeiger: "We also want to signal a new offeness with the slogan. Because the more digital we become, the more intensive the exchange with the audience becomes."
Mario Stäuble, Co-Editor-in-Chief Tages-Anzeigeradds, "Our subscribers are at the center of everything we do. We want to actively involve them and know what interests them."
To this end, a virtual editorial conference will be held on March 10, 2022, to which subscribers are invited to have their say and contribute their ideas. The conference will address questions such as: "What is missing in the Tages-Anzeiger? Which topics or people should definitely be written about? Which trends are not to be missed?"
New campaign in collaboration with Thjnk Zurich
The claim "Let's find out" is also at the heart of the current campaign, which was developed by Thjnk Zurich, the new lead agency of the Tages-Anzeigerwas implemented together with the editorial team and the teams in the user market. The so-called focus layer was developed for the visual appearance, whereby a motif behind a research question is moved to the center and framed. The flexible layer allows implementation in a wide variety of formats, whether animated or static. In this way, a section of the image is placed in focus to match the question. The ongoing campaign is available on all digital channels of the Tages-Anzeigeron print advertisements and posters, as well as in digital out-of-home. In addition, the design agency Loved was commissioned to develop the brand presence of the Tages-Anzeiger gently modernized.
Responsible at the Tages-Anzeiger: Priska Amstutz and Mario Stäuble (Co-Editors-in-Chief Tages-Anzeiger), Isabella Maria Wohlwend (Head of Campaign Management Tamedia), Moritz Ackermann (Senior Marketing Manager Tamedia), Doris Oberneder (Design Director Tamedia).
Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Raymi Mendoza (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier, Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy).
External partners: Detail AG (image processing), Dept (digital agency), Loved GmbH (brand design).
