Publicitas opens new sales location in Bern
Publicitas and the Anzeiger Region Bern (ARB) are opening their first sales and promotional location featuring their new brand identity near the Bern train station. The marketing agency chose the space formerly occupied by the customer service counter of the newspaper Der Bund for this purpose.
Publicitas and Anzeiger Region Bern (ARB) are opening a new sales and promotion location at Bern railroad station. Until recently, the chosen premises were occupied by another press product: in the former customer counter of the newspaper Der Bund, Publicitas is implementing a new, comprehensive service concept with a new look for the first time. In addition to advice and the sale of advertisements, there is also an advance ticket sales point, the ARB store and a press store with a reading corner. The new point of sale will open on May 15, around two weeks before the reopening of the new station square in Bern. The branch manager of P-Bern is Andreas Spycher. As Thomas Bargetzi, CEO Sales Switzerland at Publicitas, explains in the press release, the marketer wants to continue investing in customer proximity. It is no coincidence that a former "publisher's counter" is the first branch to display the new logo. The counters are to be successively converted into advisory locations. "Where we can implement joint projects with our publishing partners, we are happy to do so, because it helps the interests of both partners," says Bargetzi.
