Metzgerlehner wears Piz Buin this summer

Until now, Piz Buin has been known as a winter sun cream. The task of the Erlenbach-based advertising agency Metzgerlehner was to position the brand in Switzerland as the leading summer sun cream. The result: a large-scale print campaign with the well-known brand colors and a white-clad beauty on a sailing boat at its center. The headline is intended to convey the brand's claim unmistakably: This summer you wear Piz Buin. Responsible at Piz Buin:
Fabrice Greb-Cretin (Marketing & Business Development Manager), Boriana Schäublin (Senior Product Manager) and Julia Steiger (Product Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (Creative Direction), Marco Lehner (Text/Concept), Marco Hert and Christoph Schiess (Art Direction), Silvan Metzger and Silvan Hafner (Consulting), Giovanni Bucca (Production).