Publisuisse no longer sells advertising time to Inside Media
For the time being, the advertising agency Publisuisse is no longer selling advertising time to the German company Inside Media. Apparently, some customers felt that Inside Media’s offer was misleading. Inside Media is currently the only company to which Publisuisse sells advertising time for resale.
The advertising marketer Publisuisse is no longer selling advertising time to the German company Inside Media for the time being. This company produces programs called "Medizin aktuell" or "Wirtschaft aktuell", which are broadcast by TV stations as part of the advertising blocks. However, Der Bund reported on Wednesday that many potential customers apparently had the impression that the program was part of the editorial section. Although the faxed confirmation of the appointment mentions "information advertising", the conditions seem unclear for potential customers. Publisuisse has therefore ended its collaboration with Inside Media for the time being after two years, as Deputy Director Othmar Stadelmann told Der Bund. He said that some customers felt that the offer was a "deceptive package". The marketer has submitted conditions to the German company's lawyer under which a continuation would be possible - but Stadelmann does not expect an agreement to be reached. Publisuisse had received various inquiries from unsettled companies that had been contacted by Inside Media. "They didn't realize that it was about a normal TV commercial," Peter Kaufmann from Publisuisse told Werbewoche. Since Inside Media also produces contributions from the medical sector, legally delicate situations cannot be ruled out. However, Inside Media is familiar with the legal framework for advertising remedies and medical treatments on television, said Kaufmann.
No concrete reaction from Inside Media
Inside Media is currently the only company to which Publisuisse sells advertising time for remarketing. "If a Swiss agency approached us with this request, we would of course look into it," Kaufmann continued. So far, however, this question has not arisen. No concrete response has yet been received from Inside Media following the announcement that Publisuisse would not be accepting any further orders for the time being.
The German company was also reluctant to provide information to the federal government: after repeated inquiries, the managing director in Aschaffenburg sent a lawyer to say that no questions would be answered.
No concrete reaction from Inside Media
Inside Media is currently the only company to which Publisuisse sells advertising time for remarketing. "If a Swiss agency approached us with this request, we would of course look into it," Kaufmann continued. So far, however, this question has not arisen. No concrete response has yet been received from Inside Media following the announcement that Publisuisse would not be accepting any further orders for the time being.
The German company was also reluctant to provide information to the federal government: after repeated inquiries, the managing director in Aschaffenburg sent a lawyer to say that no questions would be answered.
