Coop money is folded fairly

 
Finance Ruf Lanz shows Bank Coop how to make money without harming people and the environment. 
Long-term thinking instead of trendy brand promises characterizes the business policy of Bank Coop. While the financial crisis in particular has a "sustainable" effect at the big banks, sustainability at Coop is evident in investment products that invest in the solar industry with a promising future, for example, or in advisory services for women and senior citizens. "Fair banking - at Bank Coop, this is not a pious wish," says Mathias von Wartburg, Head of the Bank Coop Marketing Competence Center. The claim is a brand promise for sustainable investment products "that are rigorously checked".
For Ruf Lanz and Bank Coop, it was therefore obvious to underpin the new image campaign with this customer benefit. In its first campaign, the agency created pure image advertising - dictators who do not have an account with Bank Coop, or investigator Ed Fagan, who fortunately does not know the bank at all.
Ruf Lanz has made the core business the subject for the presentation of the products. Clean money is visualized with appropriately cultivated origami art. The imaginative paper objects even breathe life into banknotes. For example, two two-hundred notes - artfully folded - compete against each other as a bull and a bear and make it clear that Bank Coop always clearly explains the risks in the investment business. And for one motif, the entire Swiss banknote set was even bent into shape: a pair of animals striding towards Noah's Ark - as a reminder that investments in sustainable banking products also benefit the ecosystem.
The origami artists were researched by Art Director Lorenz Clormann together with Art Buying. Five specialists from France, Germany and Switzerland were shortlisted. The decisive factor was their virtuoso mastery of the art of folding. "We had to make sure that half of the advertising budget didn't go on folding," explains Markus Ruf. But it was also crucial that the deadline could be met. Not every origami artist is used to working to deadlines.
Ruf Lanz found happiness with Armin Täubner, who lives in southern Germany. A professional who has already published several books on the subject. In four weeks of painstaking work, Täubner folded the animals or objects for a total of 13 subjects. These were photographed by Felix Streuli. The photo editor was Felix Schregenberger.
The subjects are used on advertisements, posters and as POS material in the Bank Coop branches.
Andreas Panzeri