These have not been easy years for print and online publishers: Advertising revenue has been steadily declining. Ringier and the TX Group are therefore compensating for shrinking advertising budgets by leveraging digital marketplaces. Somedia, NZZ, and CH Media are trying other diversification strategies.
Mark Baer
-
April 6, 2022
You are currently viewing an article that is only available with a Markt-Kom online subscription. To read the full content, you need an active subscription.
More articles on the topic
Padel on Free-to-Air TV: One Point Decides the Swiss Final
Galledia Takes Over the Marketing of Swiss Golf
SRG Cost-Cutting Measures: 202 Full-Time Positions to Be Eliminated