Perfectly suited to every figure
Sleeves Shrink sleeves, which are full-body labels that adapt to any product shape and leave plenty of space for decorations, are recording double-digit growth.
Sleeves Shrink sleeves, which are full-body labels that adapt to any product shape and leave plenty of space for decorations, are recording double-digit growth.
Shrink sleeves are pulled over a container as a seamless tube and pressed onto it under the influence of heat. They are made from flexible plastic materials and now even from biodegradable materials. The second skin is becoming increasingly popular because it can also be adapted to complicated and demanding container shapes and enables full-surface decoration. This also makes the costly storage of pre-printed containers superfluous.UV protection for beveragesOne of the leading companies in the sleeve sector is Sleever International, which has 35 years of experience in manufacturing and technology. At Interpack, Sleever presented a whole range of special sleeve products that offer more than just attractive decoration. For example, the company has developed a new decorative concept that focuses on UV protection. The design is based on a new mono-oriented shrink film developed by Sleever Technologies, which is able to block UV rays with a wavelength of up to 370 nanometres. This is particularly appreciated by manufacturers of dairy drinks and fruit juices, whose light-sensitive products need to be protected from UV rays. At the same time, the transparent Sleever UV-Barrier makes it possible to display the product openly.
Sharp drinks in leather sleeves are particularly striking due to their decorative effects. Because they fit like a second skin, the viewer assumes that the container has been printed directly on. New haptic special effects are also constantly being developed for the sleeves in order to arouse interest in touching the bottle and thus also in buying it. Under the name Skinsleever, Sleever International has for the first time brought a new dimension to the surface design of sleeves, namely sensory and haptic effects. The aim is to awaken the viewer's desire to touch and feel the packaging. With the Skinsleever, it is now possible to experience six exceptional leather qualities and finishes, such as lizard, python and ostrich, which are already being used in the spirits sector.
Sabine Flaxman
