Five tips for a higher print ROI

1. choose the right moment in the customer journey

Go for print if it can really set your brand apart from the competition.

Fact: 70% of people say that direct mail makes them feel valued. (Royal Mail)

2. experiment with the interplay of print and digital

Break away from the old-fashioned either/or approach and use the strengths of both channels to your advantage.

Fact: Customers can use the QR code on their smartphone to access online content such as videos and images that show other aspects of your brand.

3. use the vitality of print

Do not underestimate the power and surprise effect of a targeted postcard or a current flyer.

Fact: 88% of people believe that they can understand, retain or use information better if they read in print. (Sappi)

4. attention: brand building is not just about customer acquisition

Building relationships is crucial for customer loyalty, and print is an effective channel.

Fact: 59% of links shared on social media are shared without even being read. (Columbia University and the French National Institute)

5. take advantage of the post-zoom boom

Consumers are ready for a post-pandemic spending surge and they are digitally exhausted. Offer them something that excites them.

Fact: The constant flood of online content makes it almost impossible for people to stay on a topic for any length of time. (DTU)

Find out more about trust, authenticity and sustainability in our new brochure with the insightful Kantar Marketing Study.