Metzgerlehner launches the party year with the Bell Grill Chef

Metzgerlehner Worldwide Partners has launched the 2008 barbecue season for Bell with a campaign in three phases. The focus is on football, parties and, of course, Bell's barbecue specialties. In addition to the first of a total of three TV commercials and a nationwide advertising campaign, the Bell Barbecue campaign is now being accompanied by many other measures. As a life-size POS stand, the barbecue chef invites customers to a barbecue party in shopping centers and at petrol stations. Free barbecue brochures with tips and recipes are available. Consumers can also find information about barbecuing at Bell.ch.
Responsible at Bell AG, Basel:

Davide Elia (Head of Marketing/Communications), Micha Roth (Project Manager Marketing/Communications), Ramona Bornèque (Project Manager Advertising). Responsible at Metzgerlehner Worldwide Partners, Erlenbach: Felix Dammann (Creative Direction), Marco Lehner (Strategy), Heike Gross (Text), Janine Aebischer (Art Direction), Noa Zimmermann (Graphics), Thomas Hinderling, Deborah Stucki, Karin Schweizer (Consulting), Giovanni Bucca (Production), Jonathan Heyer (Photography), Pixelpolish (Image Retouching), Frank J. Estermann (Panam Film, production), Alex Kirschner (sound), Südlich-t (post-production).