Andrea Baumgartner launches agency Promo Passion
Long-time retail marketing and duty-free expert Andrea Baumgartner founds her own agency, Promo Passion. The offer ranges from global travel retail activations around the globe to marketing activities for the domestic market.
After 2021 saw a resurgence in the industry, Andrea Baumgartner began consulting again with retail start-up brands looking to make a difference. According to Baumgartner, the timing couldn't be better, as companies are investing in their brands and the global travel retail market is slowly picking up.
Consumers are looking forward to new things and starting to travel more, and local and global marketing activities are gaining momentum. People want to enjoy shopping experiences and be emotionally touched by brands. This is where Promo Passion wants to start.
As a full-service provider, Promo Passion assists with packaging development and other marketing work, both nationally and internationally, and helps brands in all categories with promotional activities in Global Travel Retail.
The agency acts as an external all-round partner for the carefree implementation of promotional activities in all aspects, but also for daily marketing tasks. With Promo Passion, brand owners should gain internal capacities with which they can concentrate on value-added work and outsource cyclical requirements. The service is not limited to the travel retail environment.
Founder with many years of experience
After working for almost 20 years in the international environment including Global Travel Retail, Andrea Baumgartner had run more than 100 promotions for various brands around the world, it was time to start her own business.
After 14 years with German spirits company Underberg, where she held global responsibility for international markets and travel retail, Baumgartner joined wine and spirits company Distell International Ltd. As Head of Marketing Global Travel Retail, she developed and implemented global marketing campaigns, created and launched product innovations and worked closely with local distributors.
