Goldbach Media markets radio project Radio 11
Radio 11, a radio station that broadcasts only during the European Soccer Championship, is being marketed across all media platforms by Goldbach Media. Official partners Stimorol, Renault, and Cablecom are also on board. The temporary radio station can be received on a special FM frequency, online, and via cable.
The radio station Radio 11, which only broadcasts during the 2008 European Championships, is being marketed across all media by Goldbach Media. Brands such as Stimorol, Renault and Cablecom will use this platform to stage their products on an industry-exclusive basis, as the marketer announced. For example, Stimorol will present two new chewing gum flavors, Renault will launch its first 4×4 crossover model Koleos and Cablecom will market HDTV, which will be used for the first time with a wide reach during the Euro. Cross-media campaigns of all kinds will be used, according to the press release. Together with the main sponsors, Radio 11 will advertise itself via a wide variety of channels: from specific below-the-line measures and high-reach, full-page and national print appearances with media partner 20 Minuten to TV campaigns on private stations. The temporary radio station can be received in the four host cities of Zurich, Bern, Basel and Geneva on a special Euro FM frequency, otherwise via the Internet or cable.
