No Easter eggs, but more money with advertisements in April

 The volume of advertising in the Swiss press increased by 5.3 percent year-on-year to CHF 190.4 million in April 2008. The increase is mainly due to this year's public holiday calendar: because Easter took place in March, three additional editions of the daily press were published compared to last year, as Wemf announced on Wednesday. Daily newspapers increased by 11.9 percent to 100.8 million francs. The regional weekly press also recorded strong growth with an increase of 20 percent to CHF 5.5 million. By contrast, the Sunday press recorded a decline in April due to one fewer issue than in the same month last year: the volume fell by 5.2 percent to CHF 20.5 million. The general press also sold significantly fewer advertisements, with a drop of 9.3% to CHF 27.2 million.
Expenditure on job advertisements increased the most. They rose by 28.6% to CHF 26.5 million. Advertisements, which account for around three quarters of the advertising volume, increased by 4.8% to CHF 146.9 million. In contrast, real estate advertisements (-14.3 percent) and brochure inserts (-15.5 percent) declined.