Ökopool disposes of ecologically questionable promotional gifts
Ruf Lanz has launched an advertising campaign for Ökopool, the green advertising partnership between Wochenzeitung (Woz), Hochparterre, Nebelspalter, and Surprise. This week, agencies and advertisers will receive a disposal bag they can use to get rid of promotional gifts that are ecologically questionable.
The disposal bag is printed with instructions for use and the most important information about the eco-pool. When the bag is full, all it takes is a phone call - Ökopool advertising manager Kilian Gasser will come by in person. And disposes of the collected advertising waste in an environmentally friendly manner at the Hagenholz disposal point.
Responsible at Oekopool: Kilian Gasser, Claudia Gillardon. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Marcel Schläfle (Art Direction), Dennis Maitzen (Consulting).
